About

This Is for the Few, Not the Many.

The studio, the host, and the book behind the mic.

Greg Wier

Where It All Started

Built businesses
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Watched them crumble
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Turned failure into empires
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Wrote the book
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Started the podcast

My name is Greg Wier. I'm not a guru, not a life coach with a curated Instagram feed. I'm a guy who's been in the trenches.

I've built businesses from nothing and watched them crumble. People I trusted stabbed me in the back. I didn't recognize the coward in the mirror.

That's where "More Than Just Luck" came from — written from the scars of battles fought, and sometimes lost. A blueprint for a world that doesn't care about your feelings.

This podcast is that book's living extension. Real stories. Real consequences. Real wisdom you can use when your world's on fire.

If you're looking for comfort, you're in the wrong place. If you're looking for a compass that works in a storm, you're home.

More Than Just Luck by Greg Wier hardcover book

It's a manual for life.

The Book

The Book Started It. The Podcast Continues It.

"More Than Just Luck" is the foundational text. It's the cold, hard logic of winning when the odds are stacked against you. It's not about positive thinking; it's about positive action when you have every reason to quit. This book is for the person who is tired of the same advice from people who haven't actually faced adversity.

Get the Unfiltered Truth